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PHASE ZERO |
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| Give your strategy/company
a name.Trust us, this will help you. When someone asks exactly
what e-aerotek solutionsoft does, you can look them right in
their smug new economy face and say "I think our corporate
identity says all that needs to be said." Then you can motor
away on your Razor scooter like nothing ever happened. We think
e-content! is pretty fucking brilliant, but we own it and you
can't use it. Good tip: When in doubt, throw in a vaguely German/Scandinavian
word that means nothing like "schgutten." That way,
when people totally don't understand just what it is you're trying
to do they'll think "A clear, concise definition of this
company's purpose is probably explained best by that word I don't
know." And if all else fails and you are exposed or your
e-company goes belly up, just change your name to something in
ENGLISH that doesn't exist. Like Accenture. Okay, enough talk!
Generate my company identity! |
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PHASE ONE |
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First it was "content
is king", then I guess there was a military coup because
the King just wasn't profitable enough. Then Fast Company announced
"It's the people, stupid!" and this "talent"
thing was a big deal. Now nobody cares what it's "about"
because frankly, it's all too fucking boring. But if e-content!
had to take a stab, we'd say it's all about cloaking your lame
idea in a bunch of jargon and e-vagueries no one can understand
or bothers trying to. That said, it's now time to formulate a
solvent business model utilizing state-of-the-art integrated
data-delivery techniques for manufacturing digital content, natch.
Just click here when you are ready. |
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PHASE CHAPTER 11
*under construction*
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